Analysis of Business Marketing Strategy in an Effort to Increase the Sales Volume of Company X in Dili City, East Timor

Abstract

This study proposed to analyze marketing strategies in an effort to increase the sales volume of Company X in Dili City, East Timor. The method used in this research is descriptive qualitative which shows to analyze the marketing mix strategy (Marketing Mix 4Ps) beer beverage products Company X in Dili City, Timor-Leste. The results show that the product strategy is to prioritize the quality (quality product) of the beer itself, the taste of the aroma and not cause disease and other physical disorders, and unique. Price strategy is the standard price of beer and according to the amount of alcoholic beer. Distribution Channel Strategy Company X collaborates with two large companies in Dili to distribute beer beverage products to 12 districs and in the city of Dili. Company X promotional strategies carry out promotional strategies through Event Sports, Live Music, department stores, convenient stores, agents, shops, social internet media (Facebook, Instagram and YouTube) and Advertising (Newspaper, Brochure, Magazine, LED (Light Emmiting Diode).

Keywords : Strategy of Marketing Mix (4Ps)

DOI: 10.7176/EJBM/11-29-05

Publication date:October 31^st 2019