Job Satisfaction of Home Appliance Showroom Salespersons in Khulna City, Bangladesh

Md. Anisur Rahman


The main objective of the study is to present the job satisfaction level of salespersons working for various home appliance showrooms in Khulna City and to identify the factors impacting job satisfaction. In this study, job satisfaction for showroom salespersons was measured with 8 independent factors. The main finding of the study is that almost three-fourth of the salespersons working for various home appliance showrooms in Khulna City are satisfied with their job, taking everything into account. Another important finding of the study is that top three ranked factors are directly/indirectly financial related, while the bottom three ranked factors are directly non-financial. However, the showroom salespersons are very satisfied for “relation with and support from colleagues” with the highest mean value of 4.28, while the lowest mean value (2.33) for “benefit for overtime/extra work hours”. Therefore, organizations and showroom managers need to turn their attention to provide different kinds of facilities to their employees, if they want to enhance their businesses.

Keywords: Job satisfaction, home appliance showroom, salesperson, Khulna city.

DOI: 10.7176/EJBM/11-30-04

Publication date:October 31st 2019

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