Consumer’s Attitude towards Purchasing Green Food

Abstract

Green marketing is a new trend which is now growing worldwide; and green food producing by green agriculture is the part of green marketing. This paper aims to analyze consumers’ attitude toward green food in Bangladesh. A survey of 50 respondents was conducted in Dhaka city through a structured questionnaire. Then this study identified the factors of consumers’ idea about green food, its perceived benefits, risks, consumers’ willingness to buy green food etc. This paper also tries to identify how consumers evaluate this new concept of green food. The researchers want to know whether consumers of our country will buy green food or they will reject it if this type of product will be being available in our country and to what extend the price will be important in this case. The customers responded very positively towards the green marking. Some implications and suggested actions are provided to the suppliers and producers, government, and consumers to develop the market of green food in Bangladesh.

Keywords: China Insurance Industry, Foreign Fund, Challenge.