Branded Chicken – An Emerging Sector in India

Abstract

In the fast moving world, time spend on the intake of the nutritious food is very less. As there are various nutritious food available in the market chicken plays a vital role among those nutritious food. Now-a-days there are many private agencies functioning in many places to cater the needs of the public. Due to advance in technology, Branded chicken is available in all places .Branded chicken is preferred for its hygiene, quality, availability and so on. This Branded chicken is available to the consumers at any time whenever it is needed. The consumers prefer for good quality product that lead to the increased demand for branded chicken. This paper describes about the branded chicken which is an emerging sector in India.

Key Words: Branded Chicken, Hygiene, Quality, demand