The Conflict Between Profit And Ethics In The Business Of Journalism In Nigeria

Abstract

This paper argues that while profit is a rightful end of business organization, it must be achieved by ethical means. But can business be both successful and ethical at the same time? The goal of maximizing profits is often in conflict with the practice of responsible journalism. A major view that persists among business people is that business, due to its emphasis on profit seeking, is unethical. Most often the two concepts – profit and ethics – are perceived to be contradictory. This paper argues that ethics in the business of journalism leads to profits and to be successful in the long run, a news organization needs to be driven by strong ethical values, not profit.

Keywords: Profit, Ethics, Journalism, Business, Shareholder Theory, Stakeholder Theory, Conflict of Interest