The Relationship Between Media Marketing Advertising and Encouraging Jordanian Women to Conduct Early Detection of Breast Cancer

Abstract

Cancer is a malignant disease, and breast cancer is classified as one of the most critical types of cancer especially for the women. Breast cancer is one of the most prevalent diseases that cause death among respect entity. However, a large proportion of them is unaware of its seriousness and the importance of early breast cancer screening. This study aims to highlight the effects of marketing ads on encouraging Jordanian women to carry out an early examination of breast cancer to attain the goal of the study, the researchers worked on comparing the results of previous studies in this field. Therefore, the results showed that marketing ads have a strong significant effect on encouraging women to early examination. Several resources were used for these marketing advertisements that educate women about early detection of breast cancer. Also, traditional media methods such as radio and television, and modern methods such as the Internet, smartphones, and social media were largely preferred. Moreover, the researchers further suggested that there should be more advertising campaigns that can enhance audience predilection concerning early detection of breast cancer.

Keywords: Marketing ads, Females, Breast Cancer, JBCP, Jordan, Media.

DOI: 10.7176/EJBM/12-12-11

Publication date: April 30^th 2020