Impacts of Employee Development and Marketing Capacity on Product Innovation: A Case of Small and Medium Enterprises in Vietnam

Abstract

This research aims at examining the impacts of employee development and marketing capacity on product innovation of small and medium enterprises (SMEs) in Hanoi. After 3 month of collecting data, the author received 287 responses and 249 responses left after refining. The findings from the research indicate that there are positive impacts of employee development and marketing capacity on product innovation of SEMs. However, marketing capacity had the stronger impact on product innovation. The findings confirm that the theories on impacts of employee development and marketing capacity on product innovation can be applied in the context of SMEs in Vietnam. In order to improve product innovation, SMEs need to pay attention to both employee development and improving marketing capacity.

Keywords: employee development, marketing capacity, employee development

DOI: 10.7176/EJBM/12-15-09

Publication date:May 31^st 2020