Impact of National Cultures on Global Leadership in Kenya

Abstract

This paper examines the effects of national cultures on a Sglobal organizational leadership and how to understand and handle the cultures effectively. The paper examines the trends in the 21^st Century organizations and their relevance to global leadership practices especially the rapid development of technology and globalization which have led to the need for prioritizing the marketing function and its demand for diversity in the human capital and so has led to cultural diversity in the organizations themselves. The paper discusses the impacts of these cultures on the basis of the Hofstede cultural dimensions which are then discussed, each with its possible impact on the organization and how it can be handled in the Kenyan context.

Keywords: Globalization, culture, diversity, cultural dimensions

DOI: 10.7176/EJBM/12-18-06

Publication date:June 30th 2020