European Journal of Business and Management
Impact of Advertising on Consumer Purchase Intention: A Study of Southern Punjab
Abstract
The aim of this research was to know the impact of advertising on consumer purchase intention; the research area was south region of Pakistan. This research was based on primary data that was calculated from the respondents of south region of Pakistan through questionnaire. The correlation and regression tests were applied through SSPSS software. A significant relation was found among all the variables and model was found appropriate. This research is helpful for the policy makers, managers and related business firms.
DOI: 10.7176/EJBM/12-19-01
Publication date:July 31st 2020
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ISSN (Paper)2222-1905 ISSN (Online)2222-2839
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