Batik Standardization as Batik Artisan Empowerment Model For Marketing Process

Abstract

The purpose of this study is to produce batik standardization as an empowerment model addressed to batik ARTISAN as individuals, and / or business entities for the marketing / trading process. This was triggered by the existence of the ASEAN free market in 2015 which resulted in the deccreasing of Indonesian batik marketing; there were lots of Indonesians who do not know the quality of Batik Cloth; lack of supervision by the Indonesian government of sales behavior; the shortcome of Indonesia Trade Law. The problem in this research is how to make The Model of Batik Standardization for the empowerment of Batik ARTISAN marketing, either individuals, and / or business entities. In order to solve this problem the method used is descriptive qualitative method and direct practice. Data was obtained through observation in the field / direct practice), in-depth observations, and literature studies and internet sources. The results of this study are that every batik cloth sold must be labeled "batik-INDONESIA", Indonesian government supervision of the marketing process should be carried out continuously, hence; there should be a control and enforcement of Indonesia's trade law. This research is expected to produce a batik standardization model for marketing empowerment so that batik ARTISAN in Indonesia, both as individuals, and / or business entities can carry out batik production and marketing smoothly.

Keywords: SNI Batik, Standardization, Marketing

DOI: 10.7176/EJBM/12-27-05

Publication date:September 30^th 2020