Factors Influencing the Satisfaction of Clients towards Guest Houses: A Study on Khagrachari District of Bangladesh

Abstract

This study aims at identifying the factors that are considered to be important for the satisfaction of the guests staying at the different guest houses located in Khagrachari. Two hundred and seven guests were selected by convenience sampling procedure for the study. Reliability analysis showed that the data were reliable.  Multivariate analysis such as factor analysis was used in this research. Factor analysis was done to identify the guest satisfaction related factors. The results showed that Services, Value Added Services and Reservation System are the most important factors determining the satisfaction of the guests living in the guest houses of Khagrachari. It is recommended that facilities of the guest house be improved in terms of Hot and Cold water, air conditioned restaurants etc. Apart from that the reservation system could be made online. In addition, well trained staffs should be employed to solve the clients’ problems promptly. This would improve the satisfaction of the tourists who come to the guest house.

Key Words: guest house, factor analysis, tourism