Tourists’ Mindset, Level of Satisfaction and the Role of Brands Towards Shaping Them

Abstract

Bangladesh is the land of different tourist destinations. These destinations can help Bangladesh to earn billions of foreign revenue, if nurtured properly. But the misfortune is, these destinations fail to satisfy the needs and expectations of the tourists. The primary reason behind this is lack of research conducted by the destination management organizations regarding the demands of foreign travelers, based on specific destinations. This research has been undertaken to evaluate the ways and scopes for satisfying the tourist’s need, considering tourist’s as the consumers of tourism products. This study has been conducted on 200 respondents through self-administered questionnaire. The primary and secondary information has been collected and the quantitative data has evaluated through Statistical Package for Social Sciences (SPSS). Various descriptive and statistical analysis have been led to discover the present situation of the tourist’s mindset. Correlation analysis, multiple regression analysis, T-test, Chi-square test, etc. have been directed to validate data accuracy. At the end of this study, some recommendations have been provided that may help the tourism industry to flourish and create permanent tourists, who would love to visit the country again and again as repeat visitors.

Keywords: Consumer satisfaction, tourists, branding

DOI: 10.7176/EJBM/13-11-08

Publication date:June 30^th 2021