Implementation, Evaluation and Control Strategies for Performance of Nzoia Sugar Company in Kenya

Abstract

The performance of public owned organizations especially those in the sugar sector has been fluctuating mainly because of the various changes in business environment. The performance of Nzoia Sugar Company in Kenya has been characterized by a decline in the market share and unhappy customers arising from the shortage of the company’s products. The company management has put in place implementation, evaluation and control of strategies to mitigate the downward trend. The objective was to establish the effect of implementation of strategy, evaluation of strategy and control of strategy on performance of Nzoia Sugar Company in Kenya. The study was anchored on balanced scorecard theory. The findings of the study benefit policy makers, management in the sugar industry and other organizations. The study used descriptive research design, target population and a census of 32 comprising senior and middle-level managers. A structured questionnaire was used to collect data. Descriptive statistics such as mean and standard deviation were used to analyze collected data. Multiple regression analysis was used to evaluate the influence of the independent variables on the dependent variable. The study findings were presented using tables. The regression analysis revealed that a unit increase in implementation of strategy, evaluation of strategy and control of strategy lead to positive units change in performance at various magnitudes less than one. The strategies had significant effect on performance.  In conclusion there is need for managers to pay careful attention to the implementation of strategies that enhance the performance. It is recommended that management should invest in implementation, evaluation and control process.

Keywords: Implementation, Evaluation. Control, Strategies, Performance, Company

DOI: 10.7176/EJBM/14-12-04

Publication date:June 30^th 2022