Market Channels, Determinants and Profitability of Vegetable Production: In Kewet Wereda, North Shewa Zone, Amhara National State, Ethiopia

Abstract

This research attempted to analyze the market channels of vegetable production, and profitability of producers in kewet wereda with in our country particularly in Kewet woreda, vegetable product marketing is not integrated in appropriate supply channel system and this is one of the most important conditions for vegetable producers to find access to profitable market at a reasonable cost these in the studies area there have problem of selecting appropriate market channels to sale their vegetable products, The overall objective of this study is to investigate the role of market channel in improving marketability of vegetable product in Kewet woreda. The specific objectives of the study: to explore the current market channel system for vegetable production in Kewet woreda, to identify the major marketing constraints facing vegetable producers in the study area, to calculate profitability of producers in the existing market channel, to identify determinants of producers’ choice of market channels. The study employed both qualitative and quantitative research approach. Both primary and secondary source of data are assumed to be used for the research. The research is based on both qualitative and quantitative data would be collected using the following data-collection instruments: Direct observations, Focus Group Discussions, Key informant interview (checklist). Different statistical and econometrics models such as Multiple Linear Regression Model and multinomial logit model were used to analyze the data. Based on these analysis majorities of the respondents were select the market channel of whole sellers those were preferable to producers which improve marketability of vegetable products.

Keywords: Market channel, Vegetables, multiple regression model, multinomial logit model

DOI: 10.7176/EJBM/14-15-02

Publication date:August 31^st 2022