Effective Corporate Communications as a Catalyst for Organization Profitability, Growth and Sustainability

Abstract

Every organization exists for the purpose of actualizing the set-out goals and objectives as particularly enshrined in expansion and sustainability. One of the ways all these goals and objectives of the organization can translate to visible results is through effective corporate communication which clearly outlines the very purpose of the organization and the language of the organization. What corporate communication does is the linking together of every aspect of the organization in the pursuit of the goals of the organization by establishing contacts with all those involved. Corporate communication ensures that both the internal and external stakeholders in an organization are effectively carried along and that is the very key reason the concept is considered as highly imperative towards the growth of the organization. Its ability to analyze environment, come up with policy and actions, ensure the spirit of teamwork, protect and improve the corporate identity of the organization amongst others, clearly underscore the importance and uniqueness of corporate communication as not just the machinery that can ensure organization’s growth but also a tool that can help sustain the growth of an organization.

Keywords:Sustainability Communications Catalyst Profitability Growth Sustainability

DOI: 10.7176/EJBM/15-6-05

Publication date:March 31^st 2023