Effects of Peace Marketing and Social Marketing Practice on Conflict Management : Mediating Role of Strategic Leadership (The Case from Mining Companies in East Guji Zone Oromia, Ethiopia)

Abstract

This study have relevant literature and the considerable discussion of effects of peace marketing and social marketing on conflict management with mediating role of strategic leadership. According to various researchers ideas, peace marketing is some what fresh idea in place of non return market in collaboration with social marketing practices to create peace. (Al-taie et al., 2022). As aresult of this fact, this research was aimed en route for investigate effects of peace market and social marketing practice in conflict resolution the case from mining companies in Ethiopia, East Guji zone of oromia regional state. This study was employed a Quantitative research design method by using surveys questionnaire to collect data. The analysis of data was done by using structural equation modeling technique (SEM) and 400 respondents were taken as a sample ample range. The analysed result shows that peace marketing and social marketing practice has appositive and significant effect in conflict management as well as strategic leadership is the best mediator among peace marketing and social marketing practice in conflict management

Keywords: Peace marketing, Social marketing, strategic leadership, conflict management

DOI: 10.7176/EJBM/15-13-02

Publication date:July 31^st 2023