Transition to Siblinghood Challenges: Consumer Attitude Towards E-Consultation

Abstract

When a family welcomes a new baby and the existing children become older siblings, the family must make considerable adjustments. They could require support from E-consultation. To address issues associated with the transition to siblinghood, this study attempts to ascertain consumers' (parents') attitudes toward e-consultation. Young parents with nuclear families and two or more children who reside in Dhaka City made up the respondents. There were 220 participants in the survey. The study demonstrates that four of the five constructs—service cost, ease of use, assurance, and barriers to users- proved to significantly influence consumer (parents) attitude towards e-consultation and, ultimately, e-consultation sales. Healthcare organizations should create cloud services so that distant customers can handle the consultation on their own. The e-consultation will give firms from the healthcare business and other industries an opportunity to capture new markets.

Keywords:Transition to siblinghood (TTS) challenges, electronic consultation (e-consultation), service cost, service time, ease of use, assurance, barriers to users, technophobia.

Paper type- Research paper.

DOI: 10.7176/EJBM/15-15-03

Publication date:August 31^st 2023