Hygiene Factors: the Foundations for Heightening the Marketing Executives Motivation in the Banking Industry in Nigeria.

Joseph I. Uduji


Psychologist Frederick Herbages developed a “two-factor” theory for motivation base on “motivators” and “hygiene factors”. According to him, hygiene factors – basic human needs at work – do not motivate, but failure to meet them causes dissatisfaction. This study was undertaken to determine how hygiene factors can become the foundation for heightening the motivation of  the marking executives in the banking industry in Nigeria.  Both secondary and primary sources were used to gather information for the study. A sample of 180 marking executives was determined using a percentage formula. T-test descriptive statistics was use to test the study hypothesis. Having a calculated t-value of 25.223, which is greater than the critical t-value of 2.92 and a P-value of 0.005< 0.05, indicates that the perception score is significant. This suggests that inadequate levels of hygiene factors will cause the marketing executives of a bank to be dissatisfied. And, while adequate levels of these factors will lead to the absence of (or less) dissatisfaction, they can only serve as a foundation to heighten the motivation of the marketing executive in the banking industry in Nigeria.  However, only the higher-order factors can  lead to motivation of the marketing executives in the banks. A manager should try to fulfill the marketing executives’ financial needs as finance is the most hygiene factor. Marketing executives often require certain pay levels to meet their needs and slow income progression and ineffective incentives quickly demotivate.  Fear about lack of security in the banking job in Nigeria also greatly demotivate the marketing executives.

Keywords:Hygiene Factors, Marketing Executives, Banking Industry, Working Conditions, Company Policy, Job Security, Dissatisfaction, Dual-Factor Theory, Demotivation.

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