Access To Horticulture Market Information - A Prerequisite for Integrated Horticulture Supply Chains: A Study of Zimbabwe Vegetable Horticulture Market

Abstract

There is an increasing recognition of the importance of food access and security globally and Zimbabwe in general. The rationale to meet Sustainable Development Goals (SDGs) particularly SDG 2: zero hunger and SDG 12: responsible consumption and production in the horticulture industry have necessitated this research. The research aims at investigating access to information by horticulture supply chain members as an important driver for integrated horticulture supply chain. This study employs a qualitative exploratory design to collect comprehensive data from farmers, processors, wholesalers, and retailers in order to examine information exchange among horticulture stakeholders. One of the research findings reflects that there is lack of shared access to critical market information thus, (production price, selling price, markets, quantities required, among other factors). Recommendations to resolve these challenges in the horticulture sector are discussed in the paper to ensure food access and security nationwide.

Keywords: Integrated Horticulture supply chain, food access, food security, market information.

DOI: 10.7176/EJBM/18-3-07

Publication date: March 28^th 2026