Young Indian Muslim Consumers: an Escalating Trend of Potential

Rajasekhara Mouly Potluri, Siva Kumar Challa, Srilakshmi Challagundla, Rizwana Ansari


The purpose of this paper is to examine and appraise the spending patterns and buying behavior of two different groups of young Indian Muslim consumers belonging to the 10-15 and 16-20 age groups. This paper is also analyzing the attitudes of Muslim parents in considering the opinions of their children in buying of different products.  After a thorough revision of related literature on young consumers, the researchers used two types of questionnaires, and in-depth personal interviews with 200 young Indian Muslim consumers below the age group of 10-15 and 16-20 and also interviewed 100 Indian Muslim parents.  The collected data was analyzed by applying Karl Pearson’s Coefficient of Correlation. Among 75 and 42 percent of the 10-15 and 16-20 age groups of young Indian Muslim consumers receive a weekly pocket money quota ranging below 2-4USD  respectively from their parents. Analysis of spending patterns, reveal that 40 percent money is spent on food and beverages and 54 percent is spent on education and personal items by the two age groups.  The study found that 80 and 90 percent of the parents in both the age groups considered the opinion of their children in exercising their buying choices.  The South-Indian State of Andhra Pradesh has selected for this study which encompasses a culturally, socially and economically diversified Muslim population.  The current study sheds ample light on the buying behavior of young Indian Muslim consumers and the opinions of their parents which will be useful to the corporate world in formulating marketing strategies.  The paper offers insights into the complex and changing patterns of attitudes. It also throws light on their purchase choices of young Muslims in India.  This is a novel work which proves to be useful to the business and policy makers in comprehending the purchasing behavior of young Muslim consumers and also quite handy even to the world of academia.

Keywords: Consumer behavior, Young Muslim consumers, India, Spending Patterns, Buying Motives, Indian Muslim Parents.

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