Analysis of Toyota’s Marketing Strategy in the UK Market

Imranul Hoque, Md. Omar Faruque, Ellina Mahbuba Shahid, Syed Habib Anwar Pasha, Syed Ohidur Rahman


This is a study on Toyota automobile industry, especially on Toyota GB Plc. The work mainly focuses on the strengths and weaknesses as well as the company’s way of keeping competitive advantage. The purpose of the study is to explore the marketing strategy of Toyota GB Plc. in UK market. It is an explorative study in nature. Both primary and secondary data are used to get the insights about the market. The study concludes with the understanding and recommendation of how Toyota’s marketing mix is contributing to obtain a substantial market share and brand image for its innovative technology.

Key words: customer, marketing mix, strategy, innovation

Full Text: PDF
Download the IISTE publication guideline!

To list your conference here. Please contact the administrator of this platform.

Paper submission email:

ISSN (Paper)2222-1905 ISSN (Online)2222-2839

Please add our address "" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright ©