Performance Evaluation of Public Sector General Insurance Company in Bangladesh- A Case Study on SBC

Abstract

Effective performance evaluation increases the social benefits and enhances the accountability at the enterprise level. This paper evaluates the performance of Sadharan Bima Corporation (SBC), the public sector general insurance company in Bangladesh, during the period 2007 to 2011. Both primary and secondary data have been used here. The study indicates that the overall performance of the enterprise had been more or less satisfactory during the period. The operational performances profitability, & activity had been satisfactory but the financial performances long-term solvency, liquidity and also productivity were not satisfactory. Finally the paper suggests that for further continuous growth and development, SBC should take strategic steps like, adoption of modern techniques for asset management, follow-up of modern marketing strategies, launching more research & development programs, develop HRD programmes, relaxing pricing rules etc.

Key words: Liquidity, Activity, Solvency, Profitability, Productivity, Z score.