Legitimacy Controls of Commercial Advertisements: A Comparative Study

Abstract

Commercial advertising is one of the most important topics that people face in their daily life. This research determines the methods of commercial advertisement in Islamic Sharia Provisions and Commercial transaction Law that are used in Bahrain as well as its importance in being able to study importance of commercial advertisements in marketing products of all kinds, whether they are goods or services, which contributes to the stability, progress and success of economic life, and the successful advertising contributes significantly to reducing the cost of the product through the optimal promotion of it. With the growing importance of commercial advertisements, we cannot leave it alone, so the rules and regulations governing controlling the content of commercial advertisements of all kinds must be put in place, considering that they affect the doctrine or principles of general community morals, The Islamic economics considered as the mediating justice between the capitalist and socialist systems. In fact, those who follow the reality of commercial advertisements, which are broadcast by all advertising media general in Arab world and specially in Bahrain, find their severe lack of controls and considerate standards for the validity of advertising. The paper has placed a specific focus on the laws, regulations, and governmental bodies, Islamic Sharia law. This paper will not only rely on the Sharia Provisions but also text books, internet resources, regulations, statutory. The information was examined with the view to make recommendations for the best practice.

Keywords: China insurance industry, Foreign fund, Challenge

DOI: 10.7176/IAGS/87-03

Publication date:October 31^st 2020