Factors that Influences the Performance of Islamic Banking in Aceh

Abstract

The objectives of this paper are to find out: (1) the influence of client relationship and marketing mix to marketing performance (2) the influence of client relationship and marketing mix to the performance of Islamic banking in Aceh (3) the influence of marketing performance to the performance of Islamic banking in Aceh (4) how much is the influence of client relationship and marketing mix to the performance of Islamic banking in Aceh mediated by marketing performance. This research was conducted in a number of Islamic banking offices in Aceh, with respondents of 600 clients. The sampling technique used is probability sampling with random sampling method. The results show that the client relationship and marketing mix are simultaneously and partially effect on the marketing performance of Islamic banking in Aceh, client relationship and marketing mix are simultaneously and partially effect on the performance of Islamic banking in Aceh, the marketing performance is effect on the performance of Islamic banking in Aceh, these prove that marketing performances will directly affect the increasing of the performance of Islamic banking in Aceh where client relationship and marketing mix also effect on that performance which is mediated by marketing performance.

Keywords: Marketing, performance, Islamic banking, banking performance