Analysis of Effects of Market Orientation, Good Corporate Governance, and Professional Leadership on Managerial Performance in Pt. Pupuk Kujang (Persero) Indonesia

Abstract

This study has a goal to observe variables that determine the viability of industry's performance in PT Pupuk Kujang (Persero). The company's performance will be analyzed with market orientation, good corporate governance, and professional leadership and then demonstrate empirically the variable suitability. By simultaneously and partially testing, market orientation significantly influences the company performance followed by good corporate governance and professional leadership. This study implies that industry competitiveness requires an understanding of market orientation so that the company can survive in a changing business environment.

Keyword: Market Orientation, GCG, Professional Leadership, PT. Pupuk Kujang (Persero)