Ideal Traditional Store Model for Small Traders

Abstract

This research purpose is to find the ideal traditional store model for small traders. The research objects are small traders who have a traditional store in Singosari Subdistrict, Malang Regency. A qualitative grounded theory approach is done based on Strauss and Corbin (1998): 1) Interviews, 2) Field Notes, 3) Incidents (Important Statements), 4) Sub Category, 5) Category, 6) Main Categories, 7) Propositions, and 8) Existing Model.  In-depth interviews with five traditional key store owners (key informants) are determined by snowball sampling. This study found four research propositions.

Keywords: Traditional store, small trader, mini market, field notes, open coding, axial coding, selective coding.