Economic Influence Of Billboard Advertisements As Communication Infrastructure On Lagos Landscapes

Abstract

The taxonomy of visual communication exemplifies how billboard messages can be prepared with pictorial concepts and used for boosting an ailing economy. The paper argues that billboards are street furniture as well as communication infrastructure for economic vitality of businesses. The objective of the study is to determine the economic influence of billboard advertisement in Lagos State. Two research questions were set to guide the study while one hypothesis was formulated to find out if there is significant relationship between billboard advertisements and the economy of people of Lagos State. As a survey research, 62 registered advertisers and 362 consumers in Lagos were selected purposively as sample sizes. Data was collected with the aid of questionnaire and analyzed with percentage frequency count and Pearson Product Moment Correlation statistics. It was then tested at significant level of 0.05. The correlation method revealed the significant relationship between variables being studied. Findings of the study revealed that billboard advertisements have significant influence on the economy of the citizens of Lagos State. While alcoholic beverages are the most patronized product in Lagos State, the study also shows that automobiles are the least patronized.

Keywords: Billboard Advertisement, Visual Communication, Economic system, Bonanza.