Impact of Green Human Resource Management on Job Seekers’ Attraction in a Developing Economy

Abstract

The main purpose of this research is to investigate the impact green human resource management practices on job seekers’ attraction in a developing economy like Pakistan. It also explores the significant impact of employer reputation on the relationship of green human resource management practices on job seekers’ attraction. The impact of green human resource management practices on job seekers’ attraction is further investigated with the moderating role of employer reputation. A sample of 450 students attending the final year of a Master’s degree in Business Administration at three universities of Southern Punjab was studied by using survey design. Green human resource management practices have positive impact on job seeker attraction and employer good reputation increases the positive impact of green human resource management practices on job seeker attraction. The results provide some inputs for organization to invest more in green human resource management activities. It also opens new avenues for organization to understand that green practices enhance the green reputation of the firms and increases job seekers’ attraction towards the firm. The greening of human resource management is an emerging topic for scholars and consultants in developing economies. No previous study has explored the impact of green human resource management practices on job seekers’ attraction in a developing country like Pakistan.

Keywords: Green human resource management, green reputation, job seekers’ attraction