The Influence of Price, Service, Quality, Costumer Satisfaction A Case Study of CV Duta Perkasa Pasuruan

Abstract

CV Duta Perkasa Pasuruan is mechanical and electrical basic materials CV to produce water pipe. The price of raw materials in this CV is relatively affordable. The company provides quality services. The consumers can feel satisfaction while they are buying. This study aims to analyze whether there is an effect of price and quality of service on consumer satisfaction in the CV Duta Perkasa of Pasuruan. The data used in this study are primary data obtained through distributing questionnaires to 100 respondents. The analytical method used is multiple linear regression analysis. The results of this study indicate that price does not have a significant effect on customer satisfaction with a significant value of 0.735> 0.05. Service Quality Variable has a significant influence on customer satisfaction which has a significant value of 0,000> 0.05. Simultaneously the price and quality of service together affect customer satisfaction with a significant value of 0,000> 0.05

Keywords: Price, Service Quality, Consumer Satisfaction

DOI: 10.7176/JESD/11-16-19

Publication date:August 31^st 2020