Review of Business Strategies for Environmental Leadership and Sustainability Matters

Abstract

Environmental leadership and sustainability has not much been pursued by most business organization in that, the main focus of most business organizations today is to make profit and to satisfy the customer. Modern business strategies demand the protection of the natural environment. Many people are now expecting corporate institutions to be socially responsible. Environmental deterioration caused by corporate activities is reducing the quality state of our environmental. Institutions must now develop strategies that can help protect and sustain the environment. There are many strategies firms can practice to sustain the environment. These strategies are known as Environmental business strategy. In the literature review two of these strategies were reviewed: Purchasing environmental strategy and Marketing environmental strategy.

Keywords: Sustainability, Strategies, marketing, Business Models, Environmental leadership

DOI: 10.7176/JESD/12-2-04

Publication date: January 31^st 2021