Analysis on the Influence of Price, Product, and Advertisement on the Purchasing Decision of Indomie Instant Noodle

Vincent Rivaldi Kosasih, Li Dong Sheng, Bi Zhan Tian


This study aims to determine and analyze the influence of price, advertisement, and product quality on Indomie instant noodle purchasing decisions. The researcher collects the data online in the city of Jakarta. Due to limited time and money, some of the existing populations were taken to be the sample in the study. Due to limited time and funds, the researcher determined the number of samples in this study as many as 200 respondents. Data were collected by spreading the questionnaires online by using Google Form, the variables studied were using a Likert scale. The list of questions was first tested using validity and reliability testing, then analysed by classic assumption test and hypothesis test using SPSS software. Simultaneously, the variables of price, advertisement, and product quality have a significant effect on the purchasing decision of Indomie instant noodles.

Keywords: Price, Advertisement, Product, Purchasing Decision

DOI: 10.7176/JESD/12-6-03

Publication date:March 31st 2021

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