The Linkage of Entrepreneurial Motivation on Marketing Performance SME's in Covid-19

Abstract

The present study aims to investigate the linkage of entrepreneurial motivation on marketing performance SME at the Covid-19 Pandemic. The study has been conducted through descriptive quantitative method. The questionnaire of the study developed to investigate entrepreneurial motivation and marketing performance, this survey to 169 entrepreneurs food and beverage have been selected as the sample. Data analysis was carried out using the statistical program package PLS version 19. The results of the study indicate that there is a direct and positive significant relationship between entrepreneurial motivation and marketing performance. Of the dimensions of entreprenerial motivation, self efficacy, creativity and innovation, need achievement, and future oriented is able to produce marketing performance. Conclusions of this research is mindset and strategic thinking positive can tolerate business problems and market share are increased.

Keywords: Entrepreneurial Motivation, Marketing Performance

DOI: 10.7176/JESD/12-22-08

Publication date: November 30th 2021