JATIM PARK, INDONESIA: How Do Advertising, Public Relation and Service Quality Maintain Reviting Interest in the Era of COVID-19 Pandemic

Abstract

This study examines four variables, namely advertising, public relations, service quality, and interest in revisiting. The purpose of this study is to analyze and explain the effect of advertising, public relations, service quality on the interest in visiting again. Research respondents were visitors to Jatim Park 2, which amounted to an average of 690 people per day. A total of 87 people became the sample of this study. The analysis technique is descriptive, classical assumption test, and linear regression to confirm a structural equation model built by the researcher. A quantitative approach was chosen to explain the influence between research variables. Collecting data using a questionnaire. The results of this study found that advertising, public relations, service quality had a significant effect on interest in revisiting. Service quality has a dominant effect on interest in revisiting.

Keywords: Advertising, Public Relations, Service Quality, Interest to revisit

DOI: 10.7176/JESD/13-6-01

Publication date:March 31^st 2022