Analysis of Supporting Communication as a Correlate of Online Consumer Decision Process in Municipal Local government of Kano State, Nigeria

Abstract

Consumer decision making process is an important aspect of business management, both managers and academicians strive to study and understand the conscious processes that underline the decision to purchase a product or service by consumers. This paper is an attempt to study the correlation between supporting communications and how they affect the on-line consumer decision making process in Kano Municipal local government of Kano State. The paper made use of both primary sources of data through the use of researcher designed questionnaires and secondary sources in form of books, journals and articles from the internet. Findings show that such technological advancements are timely, but effort be made to entice users into adoption and use of them; hence recommending further awareness and consideration of Porter’s five forces.

Keywords: Consumer behavior, supporting communication, drives, motives.