The Impact of E-Commerce on National Trade of Ghana

Abstract

The importance of ecommerce to an economy and businesses cannot be overemphasized. It is recognized that ecommerce to businesses could trigger an innovative way that marketing and necessitate international trade. In effect, the study sought to investigate the effect of E- commerce on the national trade in Ghana. The study sought to analyze the factors that influence the adoption of ecommerce in Ghana. It also determined the effect of ecommerce to the economy of Ghana. The study adopted quantitative approach through the use of primary and secondary data. Research analysis used for this study were the frequency and the generalized method of moment (GMM). With respect to the primary data estimation, the findings of the study showed that ICT, skills and cost in ecommerce are factors influencing ecommerce among businesses in Ghana. On the part of the estimation of the secondary data, the result of study indicated that at one percent level of significant, ecommerce has positive significant effect on economic growth of Ghana. Per the outcome of the study, it was recommended that long term policy should be put in place to ensure the growth of ecommerce in Ghana.

Keywords: Ecommerce, International Trade, Economic growth, Small and Medium Enterprise and Information Communication Technology

DOI: 10.7176/JESD/13-24-07

Publication date: December 31^st 2022