Halal Label and Store Atmosphere Impact There is a Purchase Decision in Korean Restaurants in East Java with Religiosity as a Mediating Variable

Abstract

Particularly in Indonesia, the global population enjoys the culinary arts very much. Consumers have a propensity to fight over halal items as a result of rising calls to eat halal products and growing numbers of Muslims. This study will look at and analyse how halal labels and store ambiance affect customers of Korean restaurants in East Java's purchase choices. Explanatory research employing quantitative research techniques is the methodology adopted. The population used is the uncounted number of customer visitors. As a result, the theory of Hair et al. is used to determine the number of samples. (2017). Purposive sampling was used to select 430 participants for this study as respondents. SEM-PLS was used to process the questionnaire-collected data. The findings revealed that 1) the presence of a halal label has a positive and significant impact on religiosity, 2) the atmosphere of a store has a positive and significant impact on religiosity, 3) the presence of a halal label has no significant impact on purchasing decisions, 4) the atmosphere of a store has a positive and significant impact on purchasing decisions, 5) religion has a positive and significant impact on purchasing decisions, and 6) the presence of a halal label has

Keywords: Halal Label, Purchase Decision, Religosity

DOI: 10.7176/JESD/14-10-03

Publication date:May 31^st 2023