Examining Business Environment Ecosystem and Consumer Goods Manufacturing Industry Performance in South East Nigeria

Abstract

This study examines how the business environment ecosystem, encompassing economic, political, technological, social, and cultural aspects, impacts the performance of companies producing consumer goods in South East Nigeria. The researcher employed a judgmental sample method to survey 100 permanent employees from five small and medium-sized enterprises (SMEs) that were selected for their relevance to the study. These SMEs were Calumarv Konsult, Mr. Biggs Foods, Nnewi Cutix Cable, Innoson Motors, and Luchee Collections—the HR departments of the chosen companies assisted in distributing structured questionnaires via Google Forms. A total of 100 surveys were sent out, and 78 were completed and submitted. This means that 78% of people responded. We used SPSS software to look at the data. The results show that poor infrastructure, unpredictable exchange rates, inflation, insecurity, and inconsistent policies make it very challenging for manufacturing to thrive in the area; nevertheless, technological limitations and shifts in customer behaviour make operations even more challenging. The study finds that these systemic problems in the business environment make it challenging for consumer goods firms to grow and remain competitive. To improve the industry in South East Nigeria, it was recommended that investments be made in infrastructure, the rules be revised, safety measures be implemented, local sourcing be supported, new projects be initiated based on innovation, and market research be conducted regularly.

Keywords: Business Environment Ecosystem, Consumer Goods Manufacturing, Innovation, South East Nigeria, Environmental Constraints, Policy Reform

DOI: 10.7176/JESD/16-6-01

Publication date:August 31^st 2025