Information Technology for Effective Supervision of the Marketing Executives in the Banking Industry in Nigeria

Abstract

New technology has greatly increased the choices for communicators. The study was undertaken to examine how information technology enhances the supervision of the marketing executives in the banking industry in Nigeria. A typical three-tier information model guided the study. The marketing executives of eight selected consolidated banks in Lagos, commercial city of Nigeria formed the population of the study. A sample of 180 marketing executives was determined using a percentage formula. Kendall’s   W Test statistics was used for the hypothesis testing. A calculated Chi-square result of 230.691 was obtained, which is significant as P-value of 0.000<0.05. Furthermore, with the Kendall’s coefficient of 0.641, an agreement among the responses was established that the personal computer, in both desktop and portable form, is a superb message centre for managers receiving and relaying information quickly to the marketing executives. These systems would provide a way to minimize the time spent on report writing, yet at the same time, would improve the accuracy of the marketing information collected. Banks that have computerized support system would report significant improvements in the productivity of their marketing executives and management effectiveness in the banking industry in Nigeria.

Keywords:Information Technology, Effective Supervision, Marketing Executives, Personal Computers, Superb Message centre, World Wide Web, Three-Tier Networking, Banking industry in Nigeria.