The Effect of Extension on Small Scale Fish Processing Creativity in West Java, Indonesia

Abstract

Fisheries extension for small scale fish processing in West Java Province - Indonesia, conducted by central government and local government. Extension services were conducted through training and socialization methods. The intensity of counseling is crucial in changing the behavior of small-scale fish processors. This study aims to analyze the effect of perception of fish processors as participants of fisheries extension to business creativity. The method analyzed quantitatively with multiple regression. The results showed that the perception of fish processors as participants of fisheries extension can affect the creativity of the business. Significant variables were the training of product packaging and appropriate training methods that it easily applied by the fish processor. Therefore, the policy of fisheries extension to improve the creativity of the business should be directed to the training of packing the good product.

Keywords: creativity, empowerment, extension, fisheries, small scale