Media Discourse Analysis: An Application of Goffman’s Frame Analysis

Abstract

This paper presents an application of Goffman’s Frame Analysis on media discourse. The paper also presents another study by a Brazilian researcher who conducted a similar study comparing the media coverage of a news theme on a specific day, Christmas day. The media discourse example of this paper is taken from the Oscars awards ceremony 2016; particularly the press interview after the awarding ceremony. The incident at hand is the famous one by the Egyptian journalist who asked the Oscar winner Leonardo DiCaprio a meaningless question out of context whose video went viral on social media and famous world newspapers. The paper covers various frames that can help analyze the incident on linguistic, social, and even political backgrounds and it also provides possible interpretations of that incident in relation to frame analysis.

Keywords: media, discourse ,Goffman, Oscars, frame analysis

DOI: 10.7176/JEP/10-26-05

Publication date:September 30^th 2019