An Exploration of Digital Sports Betting Cravings among Female Graphic Design Students

Abstract

Digital sports betting has become increasingly prevalent among university students worldwide, including female graphic design students. Despite the growing concern about its impact on their academic performance, there is a lack of research that focuses on the phenomenon of digital sports betting cravings among female graphic design students. The topic is significant as it addresses a growing issue that affects the academic success and well-being of female graphic design students. Some students have resorted to deceiving their parents/guardians to obtain money for betting in hopes of winning enough to cover their daily expenses while at university. This study examined the extent of craving for online sports betting among female Graphic Design students and how it affects their academic performance. The research design combines qualitative and quantitative methods to gather vital data from respondents. The researchers used a questionnaire and interviews with 21 randomly selected female students to collect data. The interview section helped to uncover the motivations behind their betting habits and the impact on their academic success. The results showed that financial assistance to support their university education was the main reason female Graphic Design students participated in online sports betting. Additionally, some students started betting even before reaching the tertiary level. The findings of this study have important implications, highlighting the need for key stakeholders including university administrators, counsellors and policymakers to take action to address the issue and lessen the participation of female Graphic Design students in online sports betting.

Keywords:Online Sports Betting, Graphic Design, Students, Academic Performance, Craving Behaviour, Digital

DOI: 10.7176/JEP/14-8-05

Publication date:March 31^st 2023