The Role of Employee Workplace on Customer Loyalty among Small Business of Some Selected Markets in Banadir Region-Mogadishu Somalia 2024

Abstract

In this rapid and volatile business cycle, employee in the workplace is the key factor in company's success and maximizing customer trust, commitment and loyalty. The objective of this study was to assess the role of employee workplace in terms of ethics and engagement on customer loyalty among small business of Wadajir big market and Bakara market in Banadir region-Mogadishu Somalia 2024. The target population was 110 learners while sampled 86 using Slovene’s formula from the different people of the above two markets. Descriptive research design was selected to carry out this study using mixed of qualitative and quantitative method and analysed with chi-square test analyses with frequencies, tables, percentages. it was found that three of the five measured variables of IV1 investigates the role of employee engagements has significantly effect on customer loyalty since p-value is less than 0.05 while IV2 investigates employee ethical behavior also has a significant role on loyalty of customers as the three measured variable of this IV p-value is also less than 0.05.  The study recommended that employees at the workplace should create customer trust by serving quickly as possible and providing them clear information about product conditions that enhance and promote customer loyalty.

Keywords:“Employee workplace”, “Employee engagements”, “Employee ethical behavior” and “Customer loyalty’

DOI: 10.7176/JEP/15-1-04

Publication date: January 31^st 2024