The Effect of Environmental Knowledge and Attitude towards Pro-Environmental Behavior with Social Economic Status as Moderation in Peasant Community in Banjarsari Regency, Surakarta 2013

Abstract

Environment is an important factor in life survival, and part of community’s responsibility. Thus, the support from the community is needed for maintaining environmental sustainability.

The research aims: (1) to analyze the effect of environmental knowledge toward pro-environmental behavior in peasant community in Banjarsari District, Surakarta. (2) toanalyze the effect of environmental attitude  towards pro-environmental behavior in peasant community in Banjarsari District, Surakarta. (3) toanalyze the effect of social economic status towards pro-environmental behavior in peasant community in Banjarsari District, Surakarta. (4) toanalyze moderation effect of social economic status in the effect of environmental knowledge towards pro-environmental behavior in peasant community in Banjarsari District, Surakarta. (5) toanalyze moderation effect of social economic status in the effect of environmental attitude in peasant community in Banjarsari District, Surakarta.

This research belongs to quantitative research with path analysis, moderation model. The population is peasant community in Banjarsari district, Surakarta. From 800 persons as samples, 80 persons were used as data. Data collecting was conducted by using Cluster Sampling.

Research result can be concluded as follow: (1) There is an effect of environmental knowledge towards pro-environmental behavior in peasant community in Banjarsari District, Surakarta. It is proven by the result of p value 0.023 < 0,05. (2) There is an effect of manner towards pro-environmental behavior. It is proven by the result of p value 0.004 < 0,05. (3) There is an effect of social economic status towards pro-environmental behavior. It can be proven by the result of p value 0.024 < 0.05. (4) Social economic status does not moderate the effect of environmental knowledge towards pro-environmental behavior. It is proven by coefficient or beta ZX₁-ZX₃ 0.064 with a significance level 0.544 > 0.05 means insignificant. (5) social economic status do not moderate the effect of manner towards pro-environmental behavior. It is proven by beta ZX₂-ZX₃ 0.062 and the significance level 0.545 > 0.05.

Key words: Environmental knowledge, attitude, pro-environmental behavior, social economic status