Importance of Marketing Education Courses as Perceived by Students and Lecturers in Tertiary Institutions in Enugu State, Nigeria

Abstract

The study focused on the importance of marketing education courses for career preparation and job advancement in a global economy. The rapid advancement of the information age and increase in market size are some of the changes that have significant impact in the marketing profession. The primary purpose of the study was to determine the importance of marketing education in a global economy. Two research questions guided the study. A structured questionnaire was used to collect data from 340 respondents comprising 50 lectures, and 290 students in the three universities in Enugu State. Data were analysed using mean. The findings of the study revealed that students are generally positive about the marketing courses as these course, are instrumental for career preparation and job advancement. It was recommended that marketing education should be made compulsory as a course that prepares students, for long life career and job advancement.

Key words: Marketing Education, Career Preparation and Job Advancement.