Employer Branding: A Strategic Dimension for Employee Retention

Manisha Singh, Varsha Rokade


Employer branding is a long term strategy to manage perception and awareness of employees, potential employees and related stakeholders in regards of a particular organization. Employee brand is an organizational image which is in the mind of the current employees as a ‘great place to work’. Now the Employer Brand is a brand management in HR perspective to attain, attract, engage and retain employees of the firm. Employer brand is a strategy which helps to retain the employees and try to minimize the employee attrition in the organization.

Keywords:  Employer brand, organizations, Employee Retention, Attrition, Strategies


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ISSN 2422-8451

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