Analysis of Destination Image, Tourism Object, and Infrastructure Effect on Tourism Visiting Intention to Wamena (A Case Study of Tourism Development Planning in Wamena)

Abstract

Wamena as one of the National Tourism Destinations (DPN) has high tourism potential, consequently it can be a locomotive for economic growth in Papua. However, Wamena still has struggled with infrastructure and it has to be prompted by creating destination image. This study is conducted to analyse tourists’ intention effect to visit Wamena. Sampling method used is random sampling through questionnaires and it is analyzed by using Partial Least Square. The results of data processing confirms that destinationi mage and tourism object have positive and significant effect on visiting intention, while infrastructure has negative and insignificant effect on tourism visiting intention to Wamena. Inadequate infrastructure is not a barrier for tourists to visit it. Beautiful scenery and fascinating destination objects are elementary generator for them to visit it. Thereby, tourism development can be implemented in Wamena as mountain or adventure tourism working with great physical. Approach should be committed by government or privates to cultivate potential tourism in Wamena through exposing its authentic culture and destination objects to promote best image destination.

Keywords: destination image, tourism object, infrastructure, visiting intentions, Wamena

DOI: 10.7176/JMCR/59-06

Publication date: August 31^st 2019