Impact of One Stop Shops on Consumer Buying Pattern

Baseera Hashmi


Supermarkets initially became famous in the 1950's when numerous staple shops progressed toward becoming 'self-benefit'. Until when shops at that point had all utilized the " over-the-counter strategy' of offering, where clients told a businessperson what they needed, and he/she got if off racking behind the counter. The new supermarkets used an open course of action design, which empowered customers to scrutinize along racking to pick stock for themselves. But increasing trend of one stop shop also created some negative outcomes by influencing consumer buying pattern. This quantitative research focused on finding the relationship between one independent variable one stop shop and 6 dependent variables inflation, impulse buying, Danger to health, Traffic jams, survival of small shops and rising property prices. The overall area target was one country i.e. Pakistan. The sample size selected from overall population was n=200. Primary data gathered here through questionnaires is based on both hardcopy and online survey forms. SPSS tool was used for data analysis. Findings proves that rising trend of one stop shops have a significant positive impact on economy and consumer buying pattern.

Keywords: Consumer Buying Pattern, inflation, impulse buying, Danger to health, Traffic jams, survival of small shops, rising property prices, one stop shops, Quantitative, Questionnaire, Supermarkets.

DOI: 10.7176/JMCR/64-02

Publication date: January 31st 2020

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