Imiru, Getie Andualem

• Vol 90 (2023) - Articles
  The moderating role of brand involvement between brand authenticity And brand relationship quality and its impact on behavioral outcome (In the Case of Selected National and International Brands)
  Abstract  PDF
• Vol 93 (2024) - Articles
  The Effect of Tourism Service Marketing Mix on Tourist destination loyalty: The Mediating Role of Perceived Destination’s Market Competitiveness in Ethiopia
  Abstract  PDF
• Vol 94 (2025) - Articles
  The Effect of Tourism Service Marketing Mix on Tourist destination loyalty: The Mediating Role of Perceived Destination’s Market Competitiveness in Ethiopia
  Abstract  PDF