Economic Fluctuation and Its Effects on Tourism in Kish Island, Iran

Abstract

When economic recession accompany by international sanctions, market will experience the worst scenario in three layers: political environment, fiscal, and management issues that Iran experienced from the second quarter of 2012, due to international sanction. A field survey was applied to evaluate two target groups; shop owners and tourists’ reactions against the economic fluctuation effects in Kish Island. Principal component analysis was considered to analyze the data that obtained from field survey. The result shows that although the tourist chose economizing strategies, however shop owners faced Paradoxical sphere, imbalance economy, none transparency, high risk and uncertainty space. Shop owners try to adjust themselves through the variety of strategies based on their capacity.

Keywords: Tourism, Sanction, Tourists' behavior, shop owners, Kish Island