Development and Challenges of Sports Tourism in Pakistan

Abstract

Tourism is one of the most rapidly growing industries in the world, which accounts for 10% of the global GDP. It is an important mean of income generation, job creation, poverty reduction, foreign exchange earnings and promotion of cross-culturing understanding. It comprises several types of activities including transportation, communication, hospitality, catering, entertainment and advertisement. The aim of this research is to analyse development and challenges faced by sports tourism in Pakistan. Literature is reviewed for this purpose. Data has also been collected from 60 respondents and simple random sampling technique is used for analysis. Closed ended questions were asked from all the respondents. Data analysis tools used for research are mean, mode, median, graphs and percentages. The strength analysis shows the results of research study which concludes that the mean, mode and median tool overall result are above 70% which proves that more development in sports tourism enhances its growth. Good governance has positive impact on sports tourism and more safety and security provided by government may enhance the growth in sports tourism and more tourists will come which encourage the growth of sports tourism industry. This study is of great importance to both academia and practitioners in the tourism Industry of Pakistan as less work has already been done in this field.

Keywords: sports tourism, income generation, cross-culturing